Growth Lead / Acquisition Lead
RemoteFrance
Job Summary
Build a 90-day digital acquisition plan for FORREST's e-commerce launch, defining the channel mix across Meta Ads, Google Search, Performance Max, and CRM while structuring the funnel from traffic to conversion. Lead creative testing to identify optimal angles, coordinate media buying and tracking specialists, and establish a reporting system to analyze CAC, ROAS, and margin impact. Recommend budget allocation and scaling decisions to grow without damaging the brand's premium positioning. Improve the e-commerce journey by optimizing landing pages, checkout flows, and storytelling. Translate weekly learnings into clear strategic decisions for founders. This senior role supports the French label's purpose-driven launch as a freelance partner, focusing on building a learning system that connects brand, business, and data.
Required Qualifications
- strong experience in digital acquisition for DTC, e-commerce or premium consumer brands
- experience launching or scaling DTC brands
- experience with physical products and e-commerce
- experience with premium or high-consideration purchases
- Paid acquisition, especially Meta and Google
- CRM, email flows and lead generation
- Shopify or similar e-commerce environments
- Funnel analysis and conversion optimisation
- Creative testing and performance storytelling
- Working directly with founders or small senior teams
- pragmatic, structured and senior enough to challenge us when needed
Desired Qualifications
- experience discussing CAC
- experience discussing ROAS
- experience discussing margins
- experience discussing conversion rate
- experience discussing creative angles
- experience discussing brand positioning
- experience discussing customer journey
- experience discussing acquisition budget
- experience discussing testing methodology
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