Growth Automation Manager
RemoteUnited States or New York City, New York, United States
Job Summary
Map the end-to-end student lifecycle to identify fragmentation, overlapping sends, and gaps between signup and enrollment. Build the decisioning logic for next-best-action triggers, segmentation, and routing directly in automation tools like Customer.io. Establish measurement systems with metrics, experiments, and holdouts to prove flow improvements, while defining guardrails for human-like AI-assisted communication. Cut redundant outreach and ship a measurably better activation or pre-class readiness sequence within the first 90 days. Transform Stepful's fragmented student engagement into a coordinated, scalable engine that drives clarity and confidence for learners across healthcare careers.
Required Qualifications
- Experience building a lifecycle, growth, or engagement system that ran at scale without manual operation
- Ability to point to the outcome a system drove
- Energy for replacing manual processes with systems
- Experience building directly in automation, CRM, or workflow tools
- Ability to reason through a full workflow end-to-end including triggers, context, logic, channels, escalation, and success measurement
- Understanding of student or user motivation to design non-robotic, non-spammy communication
- Practical curiosity about AI for improving workflow design, routing, personalization, QA, and scale
Desired Qualifications
- Hands-on experience with a lifecycle/automation platform (Customer.io, Braze, Iterable, HubSpot, Klaviyo, or similar)
- Experience with AI agent or support-automation tools (e.g., Decagon)
- SQL skills
- API skills
- Webhooks skills
- Low-code tools experience (Retool, Zapier, Make, n8n)
- Complex-user-journey domain experience (edtech, healthcare, marketplace, or consumer subscription)
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