Growth and Demand Generation, Lead (Director-Level) | B2B Travel | SaaS | Digital Focus | $70,000 GBP + 10% Bonus
$70,000–$70,000 year
On-siteLondon, England, United Kingdom
Job Summary
Develop and execute the global B2B SaaS demand generation strategy across multiple markets, regions, and digital channels. Own the acquisition funnel from initial awareness through lead nurturing, qualification, and conversion into sales pipeline. Build and optimise integrated campaigns across paid media, marketing automation, content distribution, and digital acquisition channels. Establish KPIs across MQLs, SQLs, pipeline contribution, conversion, customer acquisition, ROI, and broader growth performance. Partner closely with sales to strengthen lead scoring, routing, nurturing, and marketing-to-sales conversion. Use performance data and analytics to identify growth opportunities, optimise marketing investment, and improve funnel performance. Develop scalable lifecycle and account-based strategies targeting key B2B customer segments within the global travel ecosystem. Lead and develop regional digital marketing specialists across paid media, automation, and campaign execution. Collaborate with product, sales, brand, web, and commercial teams to align go-to-market activity around platform growth. Drive operational excellence across the growth function, improving marketing technology, automation, reporting, processes, and execution.
Required Qualifications
- 10+ years of B2B demand generation, growth or digital marketing experience within B2B SaaS, service-led or hybrid technology organisations
- 5+ years in a senior marketing leadership role
- Proven track record building demand generation strategies that deliver measurable B2B SaaS pipeline, customer acquisition and revenue growth
- Deep expertise across paid media, marketing automation, CRO, analytics and lifecycle marketing
- Extensive experience across SEO, AEO, ABM, DOOH and CTV
- Proven hands-on experience leveraging LinkedIn, Google, Bing and podcasts as acquisition and demand generation channels
- Deep understanding of B2B buyer journeys, lead qualification, lead scoring, sales alignment, funnel conversion and pipeline economics
- Commercially focused, with hands-on ownership of marketing-attributed pipeline, ROI, CAC, conversion and broader growth KPIs
- Proven ability to lead teams and execute across international markets, regions, time zones and cultures while maintaining strategic consistency
- Strong communication and stakeholder-management skills
- Strong knowledge of CRM, marketing technology, automation, attribution and performance analytics platforms
Desired Qualifications
- Experience within travel technology, B2B Travel SaaS or the broader travel ecosystem
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