Growth and Demand Gen Lead
$160,000–$200,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Own Outreach Investment Strategy by deciding where to invest time and budget across events, partnerships, and demand generation programs. Build and test new channels by developing a structured framework for evaluating unfamiliar acquisition methods from online community development to ABM dinners. Drive revenue and pipeline by connecting marketing activity directly to business outcomes and developing systems that turn existing leads back into active opportunities. Lead the conference and speaking calendar from identifying high-value opportunities through execution and post-event analysis. Influence the marketing team by guiding priorities for the Senior Paid Media Specialist and two coordinators while remaining an individual contributor for the first six months.
Required Qualifications
- 5+ years of experience in growth marketing, demand generation, or a related function
- Proven experience testing and scaling multiple acquisition channels from scratch
- Track record of generating $15M–$30M+ in incremental annual pipeline within a fiscal year
- Strong understanding of how marketing programs translate into pipeline and revenue
- Experience building lifecycle, nurture, or reactivation programs tied to measurable KPIs
- Strong analytical and strategic judgment — you're comfortable making decisions with imperfect information
- Experience developing experimentation frameworks and determining when to kill, iterate, or scale a program
- Ability to influence cross-functional partners and direct the priorities of others without formal management authority
- Excellent communication and ability to operate independently in a fast-paced startup environment
- A builder's mindset: you enjoy creating systems and programs that don't already exist
- Open to a fully in-person role
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