Group Product Marketing Manager
$155,000–$170,000 year
HybridNew York, United States or Manhattan, New York, United States
Job Summary
Develop product marketing strategies aligned with content and product goals to achieve defined success metrics. Create and execute campaigns using targeted channels to reach defined audiences, while owning evergreen strategies for select portfolio products. Partner with stakeholders to develop positioning, messaging, and naming that articulate compelling value propositions. Collaborate with the Product team to influence development through research, segmentation, persona development, and message testing for new interventions. Generate high-impact ideas, develop internal and external content including case studies and web pages, and act as an internal product evangelist. Lead complex cross-functional workstreams, manage budgets, and drive donations through research and optimization. This hybrid role requires three days a week in the NYC office with a Mac-based environment.
Required Qualifications
- Bachelor's degree
- 7+ years of experience in product marketing (or comparable marketing and/or product experience)
- Experience owning projects or workstreams end-to-end
- Ability to distill research and data into actionable insights
- Application of insights to decision-making, segmentation, messaging, and strategic planning
- Ownership of specific projects and workstreams within a team
- Translation of team priorities into purposeful, mission-oriented plans
- Solving operational and tactical problems within projects
- Partnership with other teams and functions where work overlaps
- Skill at influencing and aligning with key stakeholders
- Making tradeoffs within owned projects
- Building trust with senior partners through clear communication and reliable delivery
- Serving as a subject-matter expert to the team
- Mentoring junior teammates
- Clear communication with teammates, manager, senior leaders, and cross-functional partners
- Adaptation to audience
- Leading working sessions
- Being a strong presenter
- Presenting work to leadership when needed
- Comfort with long-form material (e.g., case studies and white papers)
- Comfort with concise content (e.g., one-pagers and webpages)
- Using data to develop insights and make decisions within owned projects and workstreams
- Planning and running complex multi-stakeholder projects and workstreams end-to-end
- Setting milestones, managing risk, and coordinating work under tight deadlines and quick turnaround times
- Application of AI tools to improve output and efficiency within owned projects
- Evaluation of where AI adds value in work
- Sharing good practices with the team
- Taking ownership and delivering high-quality work
- Proactively identifying improvements to processes or workflows
- Responding to challenges with adaptability
- Sharing knowledge to help others succeed
- Minimum of three (3) days a week in the NYC office
- Focus on Monday, Tuesday, and Thursday
- Mac-based environment
- Provided a Mac laptop for work
Desired Qualifications
- Experience at a tech start-up or direct-to-consumer (DTC) digital-first brand
- Experience leading a small team or a project team
- Experience marketing podcasts
- Proven track record of scaling listenership and developing launch strategies for podcasts
- Deep understanding of podcast analytics
- Prior experience working with/alongside social impact organizations, non-profits, or the education sector
- Experience leading product naming or messaging development exercises
- Deep familiarity with marketing automation
- Deep familiarity with project management
- Deep familiarity with technical product development processes
- Deep familiarity with campaign measurement
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