Group Manager, Brand Marketing
On-siteSeattle, Washington, United States
Job Summary
Lead the development and execution of multi-channel marketing campaigns rooted in business and consumer insights to drive traffic to stores and deepen customer engagement. Distill data from Finance, Menu, Analytics, Social, Media, and PR sources into strategic recommendations focused on short-term and long-term goals. Own business performance trends by interfacing with Finance and Insights teams to tailor campaigns against financial targets. Collaborate with cross-functional partners to develop comprehensive go-to-market plans, influence product roadmaps, and lead market tests for new products. Present strategic recommendations in leadership forums to secure alignment up to SVP level while authoring campaign briefs that drive creative execution. Identify continuous improvement opportunities with the Marketing PMO to resolve conflicts and implement new solutions.
Required Qualifications
- 6–10+ years of progressive experience in marketing, product, or brand management, with a proven track record of driving business growth
- 3+ years of experience leading and developing teams, with demonstrated success in managing people, developing talent, and fostering high performance
- Skilled in setting strategic direction and translating insights into actionable marketing plans that influence customer behavior at scale
- Proven ability to lead complex, cross-functional initiatives with multiple stakeholders in fast-paced, matrixed environments
- Executive-level communication and storytelling skills, with the ability to influence senior leadership and drive alignment
- Bachelor's degree or equivalent experience
Desired Qualifications
- MBA preferred
- Experience overseeing media strategy, agency partnerships, and marketing budgets to maximize ROI
- Adept at navigating ambiguity and making high-impact decisions under pressure
- Deep understanding of consumer behavior, market dynamics, and brand positioning to inform long-term strategy
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