Group Head - Performance Media

Lead end-to-end strategy, planning, execution, and optimization of Search and Social campaigns across Google Ads and Meta Ads for a portfolio of enterprise clients. Manage large-scale media budgets to ensure consistent achievement of client KPIs including ROAS, CPA, CAC, Revenue, Leads, and Conversion Growth. Develop full-funnel performance strategies aligned with business objectives while driving campaign optimization through bidding strategies, audience segmentation, creative testing, and attribution modeling. Present campaign performance, business insights, and strategic recommendations to senior client stakeholders during quarterly business reviews and annual planning sessions. Mentor Group Heads, Managers, and Analysts while ensuring operational excellence and innovation. Partner with Analytics, Data, Strategy, Creative, and Ad Operations teams to deliver integrated solutions and identify opportunities for process automation and scalable performance frameworks.