Group Campaign Manager
RemoteSouth Africa
Job Summary
Design and manage multi-channel B2B campaigns across email, LinkedIn, and paid media to generate qualified pipeline and support sales conversion. Build campaign calendars aligned to client ICPs, oversee delivery timelines, and continuously test messaging to improve conversion rates. Act as the primary point of contact for a portfolio of clients, leading regular check-ins to present performance insights and translating objectives into briefs. Collaborate with GTM Engineers to ensure software setup accuracy and monitor pipeline health to accelerate deal progression. Set clear KPIs from the outset, manage external agencies, and proactively flag issues with honest, commercial solutions.
Required Qualifications
- B2B Campaign Management: Demonstrable experience planning and running multi-channel B2B outreach and demand generation campaigns, with a clear understanding of what drives the pipeline.
- Sales and Marketing Alignment: Comfortable operating at the boundary of sales and marketing. You understand how campaigns feed pipeline and can work with internal teams to strategically improve conversion.
- Client-Facing Communication: Strong personable written and verbal communication with the ability to present clearly to clients, manage expectations, and build trusted working relationships.
- Agency Management: Experience briefing and managing external agencies or freelancers to get the best results.
- GTM Tooling: Familiarity with CRMs, outreach and automation tools, and a willingness to learn new software.
- Data-Driven Decision Making: You set KPIs before you start and report against them. You are comfortable pulling and interpreting campaign data to inform what to do next.
- Copywriting: Ability to to brief and quality-check copy produced by others.
Desired Qualifications
- Commercially minded campaign and marketing professional who takes ownership seriously.
- Understands that every campaign exists to create revenue, not noise.
- Organised enough to manage multiple clients and campaigns simultaneously.
- Flexible enough to adapt when priorities shift.
- Comfortable in a fast-moving, small-team environment.
- Expected to find answers when not all are available.
- Communicates proactively, flag problems early, and treats client relationships with care.
- Does not need someone to define every task for you.
- Energised by variety, driven by results, and confident enough to push back when a brief is not clear or a strategy is not working.
- Brings a genuine interest in B2B sales and marketing - not as separate disciplines, but as a connected system that, when aligned, creates real business outcomes.
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