Group Brand Manager -Neuro

Develop and execute omnichannel activation plans with a digital-first promotional approach for HCPs and Mega Brands. Analyze insights from campaign results and identify improvement strategies. Research HCP content consumption behavior and propose cost-effective tools for inclusion in the OCM scope. Transform requirements into actionable plans and manage service providers to implement them. Educate teams on KPIs, targets, and approaches related to the digital strategy. Collaborate with cross-functional teams to drive the digital agenda. Evaluate talent and manage performance to ensure annual results. Adhere to corporate performance management processes and support evolving team members.