Google Analytics Specialist
RemoteCanada
Job Summary
Analyze online environments to deliver fully-functional tracking codes and design solutions for tracking user interactions onsite. Create detailed tracking and tagging plans, define custom dimensions, and push tracked data into Google Analytics 360. Test and verify user events while working with Tag management systems like Google Tag Manager, Tealium, and Adobe DTM. Execute data collection through design and implementation of tracking codes and support analytics setup, reporting, and custom database feeds. Collaborate with internal and client stakeholders on special projects, pitches, and new technology initiatives. Act as a primary point of client contact for marketing analytics needs, presenting to senior internal and external stakeholders. Maintain and exceed client satisfaction while providing leadership and guidance to junior team members.
Required Qualifications
- 3+ years of Web Analytics experience in Google Analytics (primary) or Adobe Analytics (secondary)
- 3+ years experience with Tag Management Systems like Google Tag Manager and Adobe Launch/DTM
- Strong familiarity with marketing tracking pixels such as Facebook pixel, Google tags and floodlight tags
- Excellent written & verbal communication skills
- Ability to provide clear guidance and support for advanced problem solving and system design for enterprise-level clients
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