Google Ads Manager (m/w/d) - B2B Lead Generation
$35,000–$85,000 year
HybridCoesfeld, North Rhine-Westphalia, Germany
EXPIREDCoesfeld, North Rhine-Westphalia, GermanyHybridFull Time$35,000–$85,000 yearSenior Level
Full TimeSenior Level
Job Summary
Manage B2B client accounts from setup through ongoing optimization, building Search and Performance Max campaigns that drive qualified leads rather than traffic. Write landing-page-aligned ad copy, conduct keyword research and search term mining, and systematically manage negative keywords to improve CPA and CPL. Implement and troubleshoot conversion tracking across GA4, GTM, and Conversion Actions, while leading strategic reporting meetings to communicate results clearly. Utilize our internal AI system for automated audits and data pulls to focus on high-impact strategy and execution.
Required Qualifications
- Google Ads Kampagnen eigenständig aufsetzen, strukturieren und skalieren (Search, idealerweise auch Performance Max)
- Erfahrung in Lead Generation – B2B, Dienstleister, Handwerk, SaaS oder Ähnliches
- Conversion Tracking (GA4, GTM, Conversion Actions) verstehen und erkennen, wann Tracking kaputt ist
- Denken in CPA / CPL und Unit Economics lesen können
- Klare Ad Copy schreiben, die zur Landing Page passt (Message-Match)
- Strukturiert kommunizieren – intern per Dokumentation, extern in Kunden-Calls auf Augenhöhe
- Eigenverantwortlich arbeiten, sauber dokumentieren und Strukturen halten
Desired Qualifications
- Funnel- und Landing-Page-Building (Framer, Elementor, WordPress)
- Server-Side Tracking, Offline-Conversion-Import, CRO-Grundlagen
- Erfahrung mit Meta Ads, LinkedIn Ads oder TikTok Ads
- Lust, mit KI-Tools im Marketing-Stack produktiv zu arbeiten
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