Go-to-Market Propositions Lead
On-siteBratislava, Bratislava Region, Slovakia
Job Summary
Shape data-backed, value-driven go-to-market strategies and build compelling sales narratives to translate complex media solutions into actionable offers. Position and activate media propositions across online and offline channels, ensuring they are clearly packaged and successfully commercialized. Partner with Digital and Offline Media Proposition Leads, Sales teams, and internal stakeholders to maximize commercial impact and drive client adoption. Accelerate the commercialization of the in-store digital screens proposition while developing structured, strategic thinking to simplify complexity. Advanced Czech/Slovak and English language skills required for client negotiations and international collaboration. This role supports dunnhumby's mission to help iconic brands grow through customer data science.
Required Qualifications
- Strong experience in media sales
- Strong experience working within or closely with media agencies
- Deep understanding of how agencies plan, buy, and evaluate media
- Deep understanding of retail media
- Deep understanding of media planning
- Deep understanding of in-store digital signage
- Deep understanding of online channels
- Deep understanding of shopper insights
- Proven experience developing and executing go-to-market strategies
- Strong commercial mindset
- Ability to influence and support sales performance
- Experience working cross-functionally on complex, multi-stakeholder projects
- Ability to simplify complexity through structured, strategic thinking
- Comfortable translating solutions into compelling sales narratives
- Comfortable translating solutions into decks
- Comfortable translating solutions into enablement materials
- Czech/Slovak: Advanced (C1)
- English: Advanced (C1)
Desired Qualifications
- experience with measurement frameworks
- case studies
- evaluating performance
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