Go-To-Market Manager - Remote
$82,000–$115,000 year
RemoteUnited States
Job Summary
Design and execute comprehensive go-to-market plans for new product launches, covering positioning, pricing, channel strategy, and enablement. Define success metrics, lead cross-functional stakeholders from product, sales, and compliance, and manage interdependencies to ensure seamless market execution. Coordinate enablement activities, tailor value propositions for brokers and partners, and maintain detailed launch roadmaps while tracking readiness and refining approaches post-launch. This role requires 7+ years of experience in health insurance commercialization and is based remotely with a base salary of $82,000 to $115,000.
Required Qualifications
- 7+ years of experience in product marketing, commercialization, or go-to-market execution
- Experience within the health or ancillary insurance industry
- Proven success leading cross-functional product launches or commercialization initiatives
- Strong program management and stakeholder coordination experience
- Bachelor's degree in related field or equivalent military experience
- Ability to strategically orchestrate and align teams toward a common launch goal
- Strong program management with the ability to run complex, multi-threaded initiatives
- Strong understanding of ancillary insurance, broker/Partner dynamics, and competitive landscape
- Compelling communication skills with the ability to translate strategy into clear action, internally and externally
- Ability to use data-informed insights to refine strategy, measure impact, and drive continuous improvement
- Excellent collaboration skills with the ability to influence and lead without direct authority
- Applicants must be authorized to work for ANY employer in the U.S.
Desired Qualifications
- Experience with broker distribution and health plan partnerships a plus
- MBA or advanced degree preferred
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