Go to Market Finance & Business Operations

Own the forecast and BvA for member adds, CAC by channel, pipeline conversion, and pricing economics. Build the member unit-economics model—LTV by cohort, payback by channel, sensitivity to price, product mix, and market—and reconcile it against actual cohort performance. Partner with growth, marketing, sales, and partnerships leadership on pricing and channel investment, translating proposals into defensible cases and challenging allocations without friction. Build out the financial framework for utility partnerships and large GTM bets, structuring deal economics and tracking reality against the case. Size markets and model the penetration curve as Base enters new geographies, turning expansion theses into executable member, revenue, and CAC plans. Use AI tooling aggressively to compress cycle time on cohort and channel analytics. Sit at the intersection of growth, marketing, sales, product, and accounting, feeding clean inputs into the consolidated corporate model.