Go To Market Engineer
RemoteCalifornia, United States
Job Summary
Own and evolve core marketing systems, including HubSpot as the source of truth for lifecycle management, segmentation, automation, and reporting. Design, build, and maintain reliable integrations and data flows across HubSpot, Chili Piper, Webflow, and Clay. Build revenue-driving automation using Clay to power lead enrichment, ICP matching, scoring, and segmentation. Implement intelligent routing and scheduling workflows with Chili Piper to improve speed-to-lead and conversion. Partner with Marketing, Sales, and RevOps to enable personalization and experimentation across lifecycle and web experiences using HubSpot and Webflow. Apply AI and automation techniques to streamline GTM workflows, reduce manual work, and improve signal quality across the funnel. Continuously test, optimize, and scale marketing systems to improve conversion rates, pipeline efficiency, and revenue impact. Document systems, workflows, and best practices to support clarity, scalability, and knowledge sharing. This role sits at the intersection of marketing strategy, automation, and AI, owning the tooling and workflows that power personalized customer experiences, efficient pipeline creation, and trusted revenue insights.
Required Qualifications
- Experience building or owning marketing systems, GTM infrastructure, or marketing automation in a B2B SaaS environment
- Hands-on experience with HubSpot for lifecycle management, automation, segmentation, and reporting
- Proven ability to build revenue-driving workflows using enrichment and automation tools such as Clay
- Familiarity supporting conversion, personalization, or experimentation on marketing websites using Webflow
- Experience implementing or supporting routing and scheduling workflows with tools like Chili Piper
- Strong understanding of B2B funnels, ICP definition, segmentation, and how marketing ties to pipeline and revenue
- Comfort working with integrations, APIs, webhooks, and structured data (e.g., JSON)
- Interest in applying AI and automation to marketing and GTM workflows to improve efficiency and impact
- Reside in a U.S. state that does not currently mandate salary disclosure in job postings
- Not reside in California or other states with active pay transparency laws
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