GMI Customer Research Sr. Analyst

Job Summary

Required Qualifications

• Bachelor’s degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field
• 5+ years of experience in consumer research, insights, analytics, strategic planning, or marketing
• Demonstrated ability to independently lead research and insight projects with minimal oversight
• Strong quantitative and qualitative research design capabilities, including survey design, interview and discussion guide development, sampling approaches, and methodology selection
• Experience with advanced analytical techniques such as regression, factor and cluster analysis, MaxDiff, conjoint, and pricing methods as relevant to the business need
• Ability to work through complex, ambiguous, and novel business problems and convert them into structured, data-driven solutions
• Proven ability to influence stakeholders and drive alignment through clear, evidence-based recommendations
• Strong project management skills, including the ability to manage multiple deliverables, anticipate risks, remove blockers, and maintain momentum across stakeholders
• Excellent communication and storytelling skills, with the ability to tailor messages to technical, business, and leadership audiences
• Proficiency in Word, PowerPoint, and Excel
• Ability to combine survey data with behavioral, digital, CRM, social, or secondary data sources to generate richer insights
• Experience using AI-enabled platforms or large language model tools to support research design, open-end coding, transcript summarization, literature review, insight mining, concept evaluation, or synthesis of large information sets
• Ability to apply AI responsibly by validating outputs, checking for bias or hallucination, protecting confidential data, and using human judgment to ensure research quality
• Comfort experimenting with emerging AI research workflows that improve speed, consistency, and actionability without compromising methodological rigor
• Master’s degree in Marketing Research, Analytics, Behavioral Sciences, Statistics, or a related field (Preferred)
• Advanced expertise in quantitative and qualitative methodologies such as conjoint, MaxDiff, segmentation, ethnography, pricing, and advanced text analytics (Preferred)
• Experience using AI or advanced analytics to improve research efficiency, insight generation, and business impact (Preferred)
• Familiarity with global automotive market dynamics, consumer behavior, and competitive intelligence (Preferred)
• Experience coaching peers, sharing best practices, or helping elevate research quality (Preferred)
• Proficiency in SPSS, Q, R, or equivalent software used to analyze, visualize, and communicate findings (Preferred)
• If you're passionate about consumer research in the automotive industry, apply now and help shape the future of our International Operations! GM does not provide immigration-related sponsorship for this role.
• Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc)

Additional Requirements

• GM does not provide immigration sponsorship for this role
• This role is categorized as hybrid and requires reporting to a specific location at least 3 times a week