GM New Categories
$95,000–$150,000 year
On-siteLos Angeles, California, United States
Job Summary
Own the full economics of new categories, from topline GMV and margin to inventory planning, with authority to set strategy and direct spend. Define each category's vision and roadmap, including market positioning, assortment, and price-point strategy, while building relationships with manufacturers and authorized dealers to negotiate high-demand inventory. Hire and lead teams across supply, marketing, and operations, partnering with Product to design drops and manage live releases. Drive acquisition strategy with Marketing to ensure demand keeps pace with growth, ensuring seamless inventory flow from sourcing through authentication and delivery. Launch a category from the ground up, prove the model, and scale it into a meaningful part of the marketplace.
Required Qualifications
- Bachelor's degree in Business, Finance, Economics, or a related field
- 6+ years in high-growth commerce, management consulting, or a comparable path with a strong foundation in business and strategy
- Comfort owning a P&L, including forecasting, margin management, and inventory planning
- Strong quantitative skills, including financial modeling, unit economics, and lifetime-value analysis, with the ability to set clear KPIs
- Proven ability to lead and influence across Marketing, Product, Operations, and Finance without relying on direct authority
- A track record of zero-to-one work, launching, building, or scaling a business, product, or function from the ground up
- Sharp negotiation skills and the ability to build trust and rapport with external partners
- A bias toward action and genuine comfort being accountable for outcomes
- Excellent communication, organization, and follow-through
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