Global Trade & Shopper Marketing Lead (m/f/d)
On-site · Gütersloh, North Rhine-Westphalia, Germany
Job Summary
Develop and execute a global Trade & Shopper Marketing strategy aligned with brand and category priorities. Design global frameworks and guidelines for consistent execution across channels. Steer campaign optimization based on shopper insights and performance data. Collaborate with key retail customers on integrated marketing initiatives. Drive collaboration and best-practice sharing between headquarters and regional teams. Requires strong analytical skills, an entrepreneurial mindset, and effective communication in English and German.
Required Qualifications
- Completed university degree in business administration, marketing or a related field
- Strong ownership
- Confident communication in English and German
- Willingness to travel internationally
Desired Qualifications
- Significant experience in Trade & Shopper Marketing
- Experience within an international retail or consumer-focused environment
- Strong analytical skills that translate insights into clear strategies
- Entrepreneurial mindset with a focus on consumer and shopper needs
- Effective collaboration across cultures
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