Global Strategy & Insights Director
On-siteLondon, England, United Kingdom
Job Summary
Support the wider capability transformation agenda by upskilling client and agency teams on strategic frameworks, tools, and processes. Work with Global Mars Petcare and divisional clients to build transformation capabilities, providing leadership with structured visibility into network work across Pet Nutrition, Royal Canin, MVH, and Champion. Build strong relationships with divisional leads to extract visibility, context, and stories, while driving best practice through training and guidance for regional teams. Proactively surface a bank of case studies from work across the four businesses and assist the Global Strategy Lead on initiatives from the Client CMO's office. Ensure divisional processes are followed correctly, flagging deviations and resolving them. Act as the connective link between the Global Petcare strategy team and divisional businesses, maintaining live oversight of strategic work. Evaluate divisional strategy and outputs against Ehrenberg-Bass, How Brands Grow, and Mars' Laws of Growth principles, providing rigorous quality checks and constructive challenges. Navigate complex, matrixed stakeholder relationships across global and divisional teams with diplomacy and discretion.
Required Qualifications
- Deep working fluency in Ehrenberg-Bass / How Brands Grow principles, with the ability to apply them to evaluate and challenge strategic recommendations.
- Excellent relationship-building skills, able to build trust and credibility across a matrixed, multi-division global structure without formal authority over the teams involved.
- Demonstrable media planning and strategy, with international exposure
- Strong history with analytical skills and proficiency in media planning tools
- Practiced at building global approach frameworks that allow for local nuance
- Passionate about multi-media channel planning based on data-led insights.
- Familiarity with Marketing Mix Modelling and other predictive or analytic methodologies
- Strong written and verbal storytelling ability, with experience turning business activity into clear, compelling case studies.
- Strong strategic judgement, able to assess the quality and rigour of strategy developed by others without necessarily authoring it directly.
- Comfortable operating in a governance and oversight capacity — process adherence, quality control and capability-building rather than day-to-day delivery.
- Experience designing or delivering training, or producing written guidance, for regional or divisional teams.
- Politically astute, with sound judgement navigating senior stakeholder relationships and sensitive situations.
- An assured presenter and communicator, confident representing global perspectives to senior leadership and divisional teams alike.
- Naturally curious, with strong analytical and lateral-thinking skills, able to ask difficult questions constructively.
- Simple, effective use of PowerPoint for structured reporting, guidance documents and leadership updates.
- Fluency in English
- May need to travel internationally on occasion
Desired Qualifications
- Fluency in English; additional languages a plus.
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