Global Social Media Manager
$114,000–$228,000 year
On-siteAlameda, California, United States
Job Summary
Develop and steward Lingo's annual and quarterly social media strategy, defining channel approach across Instagram, Facebook, LinkedIn, YouTube Shorts, and emerging platforms. Own the editorial content calendar end-to-end, including ideation, briefing, scheduling, and publishing of static, video, and live formats while managing the social media budget. Act as the primary community voice by monitoring, responding to, and engaging with comments and DMs daily, building genuine relationships with users and surfacing insights to cross-functional stakeholders. Translate brand campaigns and product launches into social-first storytelling, ensuring all content aligns with Abbott compliance and legal requirements. Partner closely with the Influencers & Creators and Brand Ambassadors managers to integrate creator content and amplify partnership activations.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience
- 4–6 years of social media experience
- demonstrable track record of managing multi-platform strategy and community for a consumer brand
- Strong portfolio of social content — ideally including health, wellness, technology, or lifestyle categories
- Proven ability to develop strategy and execute operationally without a large supporting team
- Exceptional written communication skills
- Hands-on experience with social media management, scheduling, listening, and analytics platforms (e.g., Sprinklr or equivalent)
- Data-literate: able to interpret social analytics, build meaningful reports, and translate data into strategic recommendations
- Must be able to lift 50 lbs
Desired Qualifications
- Experience collaborating with legal, regulatory, or compliance functions — particularly a comfort with navigating copywriting constraints in a regulated or health-adjacent environment
- Experience in health technology, wellness, consumer devices, or a category where scientific credibility and consumer relatability must coexist
- Familiarity with CGM, metabolic health, or wearable tech categories
- Experience working alongside influencer or creator programs — even if not directly managing them
- Demonstrated ability to grow an engaged community from an early-stage or emerging brand platform
- Video scripting or on-camera presence; comfort directing short-form video shoots
- Paid social amplification experience as a complement to organic strategy
- Strategic clarity with executional follow-through
- Community-first mindset
- Creative judgment
- Collaborative by default
- Calm under pressure
- Health-curious
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