Global Product Marketing Manager, Sample Repository Services & Informatics
$96,000–$120,000 year
On-site · Burlington, Massachusetts, United States or Plainfield, Indiana, United States
Job Summary
Global Product Marketing Manager for the Sample Repository Services and Informatics portfolios. Responsible for developing, implementing, and measuring global go-to-market plans, analyzing customer segments and market opportunities, launching new products, driving revenue growth, and optimizing digital marketing content (web, video, social media, programmatic display, paid search, email automation). Collaborates with product management, R&D, and commercial teams; leads events and conferences, supports sales enablement and training, and oversees campaign reporting and lead generation funnels while interfacing with senior leadership on strategy and results.
Required Qualifications
- Bachelor’s degree in Biology, Biochemistry, Cell Biology OR business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors
- 5+ years of experience in developing marketing strategies and implementing marketing plans that drive demand for products and/or services in the life sciences market
- Demonstrated ability developing strategic go-to-market plans to drive global adoption of new services and products
- Proficiency in digital marketing with experience that includes display advertising, search engine marketing and optimization, social media, and automation approaches
- Excellent verbal and written communication skills, comfortable interacting with internal and external audiences, strong interpersonal and relationship-building skills
- Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies
- Ability to translate performance metrics into impactful business decisions and a continuous improvement mindset
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.