Global Performance Marketing Manager

Global Performance Marketing Manager to own paid media strategy and execution across global demand generation (UK&I, Europe, North America) for GoCardless. Responsible for campaign architecture in-platform, audience segmentation, testing framework, and messaging, with accountability for ROI and pipeline. Lead relationships with paid media agency, define creative requirements and ad formats, manage budget allocation, ensure measurement through cross-channel attribution, and collaborate with Regional Demand Generation Managers to align local market strategies with global campaigns.