Global Measurement Director
On-siteLondon, England, United Kingdom
Job Summary
Lead the operationalisation of the Measurement & Learning framework for a global FMCG account, translating client agendas into scalable ways of working across global, regional, and local teams. Partner with client stakeholders, Publicis capability teams, data science, and regional groups to align priorities, clarify ownership, and simplify measurement frameworks. Drive the delivery of measurable learning across Paid, Earned, Shared, and Owned media, commerce, growth audiences, and campaign reporting. Facilitate workshops to clarify measurement scope, KPI definitions, and decision rights, while coordinating with global teams to ensure early consultation and practical adoption before campaigns and QBRs. Coach analysts and project managers to prioritise high-value measurement outputs, and work with data science specialists to identify modelling solutions for future planning and investment decisions.
Required Qualifications
- Extensive experience in marketing measurement, media analytics, marketing science, or data-led transformation, ideally within a global agency, CPG, retail, commerce, or client-side marketing organisation
- Proven experience managing complex, senior stakeholder relationships and delivering measurement programmes across global, regional, and local markets
- Strong practical knowledge of marketing measurement approaches, including KPI frameworks, learning agendas, test-and-learn design, MMM, attribution, incrementality, PCA, reporting, and optimisation
- Fluency in how MMMs are designed, interpreted, and used in practice, including understanding inputs, assumptions, limitations, response curves, scenario planning, and how model outputs should inform budget allocation, channel strategy, and optimisation decisions
- Working familiarity with BI and analytics tools such as Power BI, Tableau, Datorama, Excel, SQL, Python, R, or similar platforms
- Excellent problem-solving abilities, with the confidence to impose structure on ambiguous, fast-moving transformation workstreams
- Proven ability to lead through influence across cross-functional teams, including measurement, media, commerce, Strategy and Insights, reporting, data science, project management, and client stakeholders
Desired Qualifications
- coding expertise is helpful but not required for success in this leadership role
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