Global Measurement Director
On-siteLondon, England, United Kingdom
Job Summary
Lead the operationalisation of the Measurement & Learning framework for a global FMCG account by translating client transformation agendas into scalable ways of working across global, regional, and local teams. Partner with client stakeholders and Publicis leadership to define KPI frameworks, test designs, and reporting requirements, while owning the measurement roadmap including milestones, dependencies, and governance. Facilitate workshops to clarify measurement scope and decision rights, then coordinate with data science and regional teams to deliver measurable learning across paid, earned, shared, and owned media channels. Coach cross-functional partners to prioritise high-value outputs and ensure consistent measurement voice for clients, partners, and consumers.
Required Qualifications
- Extensive experience in marketing measurement, media analytics, marketing science, or data-led transformation
- Extensive experience within a global agency, CPG, retail, commerce, or client-side marketing organisation
- Proven experience managing complex, senior stakeholder relationships
- Proven experience delivering measurement programmes across global, regional, and local markets
- Strong practical knowledge of marketing measurement approaches, including KPI frameworks, learning agendas, test-and-learn design, MMM, attribution, incrementality, PCA, reporting, and optimisation
- Fluency in how MMMs are designed, interpreted, and used in practice
- Understanding of MMM inputs, assumptions, limitations, response curves, and scenario planning
- Knowledge of how model outputs should inform budget allocation, channel strategy, and optimisation decisions
- Working familiarity with BI and analytics tools such as Power BI, Tableau, Datorama, Excel, SQL, Python, or R
- Excellent problem-solving abilities
- Confidence to impose structure on ambiguous, fast-moving transformation workstreams
- Proven ability to lead through influence across cross-functional teams
Desired Qualifications
- Coding expertise
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