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Global Marketing Specialist, qPCR Portfolio
$83,300–$115,000 year
On-site · South San Francisco, California, United States or Carlsbad, California, United States
Job Summary
Global Marketing Specialist to execute global marketing programs for qPCR instruments, consumables and workflows, collaborating with Global Market Development Managers to implement application-focused campaigns and tactically drive awareness, education, and demand generation. Responsible for multi-channel outbound campaigns (digital, email, web, social, webinars, events), lead generation and MQOs, campaign performance tracking (KPIs), development and deployment of marketing assets (brochures, web content, emails, videos, webinars, sales tools), NPIs support, content maintenance, and cross-functional coordination with Product Management and external partners to ensure accurate messaging and value propositions. Requires delivering high-quality marketing tactics with strong organizational and project management skills in a global, matrix environment.
Required Qualifications
- Bachelor’s degree in Biology, Molecular Biology, Genetics, Marketing, Business, Communications, or related field preferred
- 3+ years of experience in marketing, marketing communications, or related roles within life sciences, biotechnology, or diagnostics
- Experience supporting marketing campaign execution and content development
- Strong organizational and project management skills
- Detail-oriented with strong problem-solving skills and ability to execute with accuracy
- Proficiency in Microsoft Office tools (Word, Excel, PowerPoint)
- Familiarity with marketing automation tools, CRM systems, or analytics platforms
- Understanding of marketing funnels and demand generation concepts
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