Global Marketing Manager
Remote · United Kingdom or United States
Job Summary
Remote Global Marketing Manager role focused on developing, managing, and executing integrated marketing strategies and campaigns to drive brand awareness, customer engagement, lead generation, and business growth across international markets. Responsibilities include aligning marketing initiatives with business priorities, collaborating with Business Development, Commercial teams, regional partners, and cross-functional stakeholders, managing programs across content, digital channels, campaigns, events, and marketing operations, ensuring consistent brand messaging, monitoring performance metrics (brand awareness, engagement, lead generation, conversion, ROI), leveraging market research and customer insights to optimize strategies, supporting go-to-market initiatives, ensuring regulatory compliance, promoting innovation and the adoption of new technologies, and collaborating across functions to deliver impactful programs. The role requires strategic thinking, operational excellence, data-driven decision-making, strong communication, and willingness to travel domestically and internationally.
Required Qualifications
- Bachelor's degree in Marketing, Business, Science, Communications, or a related field
- Experience developing and executing marketing campaigns, programs, and initiatives across multiple channels
- Strong understanding of marketing strategy, customer engagement, lead generation, brand management, and campaign measurement
- Experience utilizing CRM platforms, marketing automation tools, analytics platforms, and reporting systems
- Demonstrated ability to analyze data and translate insights into actionable recommendations
- Strong business acumen with the ability to align marketing activities to commercial objectives
- Excellent written, verbal, presentation, and stakeholder management skills
- Proven ability to collaborate effectively across functions, regions, and organizational levels
- Strong project management, organizational, and prioritization skills
- High level of initiative, adaptability, emotional intelligence, and problem-solving ability
- Willingness to travel domestically and internationally as required
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