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NovantaPosted 3 weeks ago

Global Marketing Director

$166,500–$248,000 year

Remote

Full TimeSenior LevelLarge

Job Summary

Define and execute the global marketing strategy, positioning, and messaging for Keonn. Lead brand transformation toward a platform-based, AI-driven offering and drive product marketing, including value propositions, launches, and ROI storytelling. Build and manage partner co-marketing programs with key ecosystem players while developing enterprise demand generation and account-based marketing programs. Lead PR, thought leadership, analyst relations, and major industry events to enable Sales and Customer Success with tools, content, and competitive insights. Build and lead a high-performing global marketing team and infrastructure. First-year priorities include establishing a refreshed brand strategy, introducing the "store intelligence" narrative globally, and launching scalable demand generation and partner marketing initiatives.

Required Qualifications

  • Senior B2B marketing leadership experience in enterprise technology
  • Experience building a marketing division
  • Marketing RFID-Enabled solutions
  • Proven success in marketing complex hardware + software/platform solutions
  • Strong background in product marketing, demand generation, and brand positioning
  • Experience with partner ecosystems and co-marketing strategies
  • Ability to translate technical concepts into clear business value
  • Experience leading global teams and working across regions
  • Excellent English

Desired Qualifications

  • additional languages

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