Global Marketing Director, EMEA
$150,000–$250,000 year
On-siteLondon, England, United Kingdom
Job Summary
Develop and execute growth-focused inbound and outbound marketing programs across the EMEA region to drive new logo acquisition, customer retention, and revenue growth. Partner with sales leadership and cross-functional teams to build localized demand generation experiences, manage regional events, and optimize the complete demand lifecycle from prospecting to client success. Lead the creation of best-in-class marketing practices by leveraging the MarTech stack for campaign automation, SEO strategies, and content marketing tailored to diverse markets and cultures. Forecast, analyze, and report on pipeline impact while co-managing operational budgets to achieve KPI targets. Report to the Chief Marketing Officer on regional insights and performance decisions.
Required Qualifications
- 8+ years of experience working in B2B marketing with a focus on demand generation/lead generation
- 3+ years' experience building campaigns in HubSpot
- 3+ years of ABM program management experience
- Ability to effectively work and drive business success within and across multiple markets, cultures, and languages
- A proven track record in a new customer acquisition role with the ability to manage an entire marketing mix and scaling multiple channels successfully
- Performance-based mindset; ability to understand the levers that drive performance and the actions needed to optimize campaigns
- Confidence and comfortability to get 'in the weeds' to create and optimize high and low performing campaigns
- Strong partnership skills with emphasis on collaboration, proactive, flexible, can-do attitude
- Ability to build and create while operating in the gray areas
- Expert-level proficiency with critical Marketing TechStack tools (such as, HubSpot and SFDC)
- ability to own end-to-end marketing campaign automation
- generalist expertise with SEO strategies, events management, and content marketing specific to the EMEA region
- Bachelor's degree in marketing, business, or related field
Desired Qualifications
- Bachelor's degree in marketing, business, or related field preferred
- SaaS experience preferred
- Previous industry experience in Legal, Financial Services, B2B technology, or other highly regulated industries preferred
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