Global Head of Marketing
HybridLondon, England, United Kingdom
Job Summary
Own Encompass's global marketing strategy end-to-end, setting direction for brand, demand generation, and communications across all regions. Build and lead a high-performing marketing team across multiple geographies, establishing structure and ways of working to enable the team to thrive. Partner closely with sales and product leadership to align marketing strategy with commercial goals and product positioning, ensuring visible contributions to pipeline and revenue outcomes. Maintain consistent and well-governed brand positioning across all markets and channels while reporting regularly on performance and investment to the executive team. Report to the executive team with clarity and regularity, translating data into strategic insight.
Required Qualifications
- Experience leading product marketing within a B2B SaaS business
- Experience leading product marketing within a financial services RegTech or a related compliance driven market
- Building marketing programs that directly support and accelerate enterprise sales cycles
- Leading and developing a multidisciplinary marketing team across strategic event digital and content disciplines
- Strong leadership skills with the ability to set direction for a team while remaining hands on where needed
- Excellent written and verbal communication skills with the ability to simplify complex regulatory and technical subject matter for different audiences
- Commercial instinct and the ability to connect marketing activity to pipeline and revenue outcomes
- The confidence to operate as a peer to sales and product leadership and to challenge and shape go to market strategy
- The ability to manage multiple priorities across a global fast paced and fast growing business
- A collaborative style with the ability to build strong relationships across the business and with external partners and agencies
Desired Qualifications
- Experience marketing to banking or financial services audiences
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