Global Go To Market Executive (Product Marketing)
On-siteMadrid, Madrid, Spain
Job Summary
Build and execute the GTM plan for new AI-driven products, translating complex technical concepts into compelling business narratives for activation teams. Own user education by creating playbooks, training sessions, and demo videos while managing the product knowledge portal and driving adoption across upper, mid, and lower funnels. Triage support tickets, monitor user sentiment, and collaborate with engineering and data science to ensure product-market fit. This role serves as an internal AI ambassador at Havas Media Group Spain, connecting trading insights with commercial value to drive market adoption for performance and optimization tools.
Required Qualifications
- 2+ years professional experience
- Fluent in English
- Media Trading Expertise
- AI & Data Literacy
- Communication & Storytelling
- GTM & Enablement Execution
- Analytical & Problem-Solving Skills
- User Support & Service Orientation
- Cross-Functional Collaboration
- Project & Knowledge Management
- Ownership & Autonomy
Desired Qualifications
- background in media trading or performance marketing (programmatic and/or paid social)
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