Global Employer Branding Campaigns & Paid Media Specialist
On-siteMumbai, Maharashtra, India
Mumbai, Maharashtra, IndiaOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Own end-to-end global employer branding campaigns and paid media strategy, developing integrated plans across LinkedIn, Meta, Google, and programmatic channels to drive candidate attraction and conversion. Manage multi-market campaign execution, continuously optimizing for ROI through A/B testing, precise targeting, and smart budget allocation while overseeing organic social activity on TikTok and Reddit. Lead regional teams on campaign best practices, brief creative partners on performance data, and deliver actionable insights that connect digital metrics to talent pipeline outcomes.
Required Qualifications
- 3–6 years of hands-on experience in recruitment marketing, campaign execution, and paid media management
- Recruitment marketing, talent attraction, or demand-generation campaign experience
- B2B or services marketing backgrounds with a demand-gen mindset
- Proven experience managing campaigns across both organic and paid channels
- Strong platform expertise: Google Display, Meta, LinkedIn, Snapchat, Reddit, YouTube, Spotify, programmatic, and display
- Proven ability to deliver strong results through strategic budget management focused on maximizing ROI through smart allocation, precise targeting, and data-driven optimization
- Strong stakeholder management and consultative skills ability to guide, influence, and support cross-functional and regional teams
- Ability to manage multiple campaigns simultaneously across different markets and regions
- Strong analytical skills with the ability to translate data into actionable recommendations
- Strong written and verbal communication skills
- Understanding of talent attraction methods and/or the recruitment funnel
- Bachelor's degree in marketing, Digital Media, Communications, or a related field
Desired Qualifications
- Platform certifications: Google Ads, Meta Blueprint, or similar
- Familiarity with marketing automation or CRM tools (e.g., HubSpot, Phenom, Sprinklr, or similar platforms for nurturing talent pipelines)
- Experience with programmatic and retargeting strategies in a B2B context
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