Global Employer Brand Digital Ecosystem & Channel Partnership Lead
On-siteSão Paulo, São Paulo, Brazil or Dublin, Leinster, Ireland
Job Summary
Manage and optimize PepsiCo's global digital talent attraction channels, including the career website, LinkedIn, Glassdoor, and Indeed, while identifying strategic partners and emerging platforms in anchor markets. Define market-specific digital ecosystems, establish partnership frameworks, and develop roadmaps for channel integration and automation. Own global career platforms to ensure consistent employer brand messaging, drive SEO improvements, and continuously assess new digital tools for recruitment marketing. Map external trends, define KPIs, and develop analytics dashboards to track platform usage, candidate engagement, and conversion rates. Provide data-driven recommendations for channel optimizations, budget allocations, and emerging platform adoption while collaborating with Talent Acquisition, Employer Branding, and Marketing teams to align strategies with hiring objectives.
Required Qualifications
- 5–7 years of experience in digital marketing, digital ecosystem management, employer branding, or talent attraction platforms
- Bachelor's degree in Digital Marketing, Technology Management, Business, or a related field
- Deep expertise in managing talent attraction channels, including career websites, social platforms (LinkedIn, Glassdoor, Indeed), and digital job boards
- Strong analytical skills, with experience using performance data to optimize digital ecosystems
- Proficiency in SEO, paid media, and digital advertising strategies to maximize visibility and engagement
- Experience with content management systems, analytics tools (Google Analytics, Sprinklr, etc.), and tracking platform performance
- Proven ability to develop market-specific digital strategies, identifying key partners and talent attraction platforms per region
- Strong vendor and stakeholder management skills, with experience collaborating across HR, Marketing, and IT teams
Desired Qualifications
- Master's degree in Digital Marketing, Data Analytics, or Business Strategy
- Experience leading global digital recruitment strategies, working with cross-regional teams
- Background in programmatic job advertising, AI-driven recruitment tools, and next-gen HR technology trends
- Familiarity with global analytics platforms to track digital recruitment effectiveness and drive optimizations
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