Global Digital Brand Manager (m/f/d)
Hybrid · Hannover, Lower Saxony, Germany
Job Summary
Own and evolve the global digital brand experience across website, CRM, mobile app, and other consumer-facing digital touchpoints. Design and orchestrate seamless omnichannel consumer journeys, ensuring consistent experiences across brand, commerce, and engagement channels. Define CRM experience standards and support regional teams in delivering personalized, high-quality lifecycle communications and customer experiences. Establish digital brand governance, frameworks, templates, and scalable operating models that balance global consistency with local market flexibility. Drive UX/UI excellence across platforms by providing guidance on user journeys, interaction principles, accessibility, and customer-centric design. Leverage consumer insights, behavioral data, analytics, and performance metrics to continuously optimize customer experiences and business outcomes. Partner closely with Brand Marketing, Regional Teams, Digital Operations, eCommerce, and IT to embed brand priorities into digital roadmaps and execution plans.
Required Qualifications
- 6–8+ years of experience in digital brand management, digital experience, CRM, customer journey management, UX/UI, or omnichannel marketing within an international consumer-focused organization
- Proven success delivering global digital experiences that combine strong branding, localization, personalization, and commercial performance
- Strong understanding of omnichannel consumer journeys, CRM ecosystems, customer lifecycle management, and digital engagement strategies
- Experience developing scalable digital frameworks, governance models, design systems, or operating models for global organizations
- Data-driven mindset with strong analytical skills and the ability to translate customer insights into impactful business decisions
- Excellent stakeholder management skills with experience influencing cross-functional teams in complex matrix organizations
- Fluent English communication skills; German and additional languages are considered an advantage
- More about what we offer - flexible hybrid working model
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