Global Consumer Director (f/m/d)
On-siteThorishaus, Canton de Berne, Switzerland
Job Summary
Lead the development and execution of Bavarian Nordic's global consumer engagement strategy, translating brand objectives into data-driven, full-funnel media strategies that engage consumers across digital and non-digital channels. Identify critical moments in the patient journey to design content and programs addressing unmet needs, ensuring a cohesive consumer experience that supports adherence and business objectives. Partner with Insights, Global Brand Management, and local teams to validate opportunities, optimize marketing investments, and manage agency partnerships. Build global consumer guidelines and core claims documentation while overseeing the Consumer budget to ensure efficient allocation and measurable impact. This role requires significant travel across Europe and the US (approximately 40%) and reports to the VP of Global Marketing.
Required Qualifications
- Minimum BS/BA degree
- 10+ years of consumer experience
- Experience in global consumer strategy and tactical planning
- Ability to communicate ideas to internal partners and external agencies
- Deep understanding of omni-channel
- Track record of driving growth through effective customer engagement and key account management
- Demonstrated ability to use data, insights, and structured analysis to inform decisions
- Full proficiency in English (written and spoken)
- Ability to travel across Europe and the US (approximately 40%)
Desired Qualifications
- MS/MBA
- 3+ years' experience in OTC
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