Global Consumer Copywriter (eCommerce & Product Content)
On-siteAmsterdam, North Holland, The Netherlands or Madrid, Madrid, Spain
Job Summary
Develop persuasive brand messaging and craft multi-channel content for websites, social media, email campaigns, and advertising materials. Translate strategic goals into impactful narratives by collaborating with marketing, communications, and cross-functional teams to ensure coherent product and campaign messaging across consumer touchpoints. Build structured content frameworks and scalable messaging systems while applying SEO best practices to optimize discoverability and support performance-driven content. Maintain consistent brand voice and tone across all platforms, analyzing engagement metrics to refine copy and improve effectiveness.
Required Qualifications
- Bachelor's degree in Communications, Marketing, Journalism, or related field
- Native English speaker
- Excellent writing and editing skills
- 3–6 years of experience in copywriting, marketing communications, or content development
- Strong portfolio demonstrating persuasive writing across multiple formats
- Ability to translate technical product information into compelling consumer messaging
- Ability to write for different audiences, tones, and platforms
- Understanding of brand positioning and messaging strategy
- Familiarity with digital marketing principles and performance-driven content
- Strong collaboration and project management skills
- Ability to interpret analytics and apply insights to improve content performance
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