Global Brand & Marketing Director
HybridFrankfurt am Main, Hesse, Germany
Job Summary
Global Brand & Marketing Director at Crytek in Frankfurt, leading Crytek’s global marketing function across brand, creative, performance, and lifecycle, reporting to the Chief Publishing Officer. Owns marketing strategy for Hunt: Showdown 1896 and unannounced projects, including global positioning, creative direction, channel mix, and KPIs (CAC, LTV, ROAS, retention). Builds and leads an in-house creative engine (art, video, design, campaign operations) to support portfolio launches, concentrates marketing efforts during major windows, and partners with publishing product leadership to translate product strategy into season plans and campaigns. Oversees the marketing P&L and collaborates across publishing, product, and marketing to create a unified system. Requires relocation to Frankfurt, Germany, with hybrid work arrangement (three days in office, up to two remote days per week) and a comprehensive relocation package including visa support, housing assistance, and local integration resources.
Required Qualifications
- 10+ years of marketing leadership across brand, performance, and CRM, with at least 5 in the video games industry
- Proven success leading global launches and live service marketing for multi-product portfolios
- Strong commercial fluency: CAC / LTV management, paid channel optimization, lifecycle and retention economics
- Experience building and leading multidisciplinary creative teams (art, video, design, copy)
- Track record using player insights, segmentation, and AI tooling to sharpen creative and media decisions
- Excellent communication skills in English and ability to operate across matrixed, global organizations
- Passion for video games and a deep understanding of player communities
- Willingness to relocate to Frankfurt am Main, Germany
Desired Qualifications
- Experience leading global brand and marketing initiatives in the video games industry
- Track record of global product launches and live service marketing
- Strong commercial fluency with CAC, LTV, ROAS optimization
- Experience building and leading multidisciplinary creative teams (art, video, design, copy)
- Proven ability to translate product strategy into marketing campaigns and season plans
- Comfort with P&L ownership and cross-functional leadership
- Excellent communication skills across matrixed, global organizations
- Willingness to relocate to Frankfurt, Germany
- AI tooling and data-driven decision making to sharpen creative and media decisions
- Ability to mentor and grow a marketing team while maintaining high craft and speed
- Fluency in English with proactive collaboration across publishing, product, and marketing leadership
- Passion for video games and understanding of player communities
- Experience with paid media planning and CRM integration
- Strong strategic and creative direction capabilities
- Experience coordinating with events and community engagement programs
- Knowledge of German market and localization considerations
- Ability to partner with publishing leadership to align product strategy with marketing plans
- Experience with performance marketing and lifecycle marketing
- Strong problem-solving and organizational skills
- Experience managing marketing budgets and ROI reporting
- Experience with cross-channel marketing and lifecycle optimization
- Ability to thrive in a fast-paced, global studio environment
- Understanding of brand positioning and creative execution across channels
- Exposure to AI-enabled marketing tooling and experimentation
- Ability to drive brand storytelling across multiple products and franchises
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