GERENTE DE TRADE MARKETING - RIO DE JANEIRO
On-siteRio de Janeiro, Rio de Janeiro, Brazil
Job Summary
Lead Trade Marketing strategy by aligning brand initiatives with corporate sales objectives to drive sell-out, average ticket, and market share growth. Execute promotional calendars, seasonal campaigns, and merchandising activations while optimizing the consumer journey across physical and digital channels. Analyze market trends, competitive movements, and performance indicators to inform strategic decisions and maximize ROI on marketing investments. Ensure operational excellence by monitoring price adherence, material compliance, and franchise execution standards across the network. Build strong relationships with franchisees and operational teams through frequent store visits and collaborative project leadership with CRM, Growth, and Technology. Manage the trade marketing budget to guarantee efficient resource allocation and sustainable commercial performance.
Required Qualifications
- Ensino Superior Completo em Administração de Empresas, Marketing, Publicidade, Vendas ou Marketing Digital
- Necessário Especialização Marketing, Gestão Comercial ou Negócios
- Experiência mínima de 3 anos na gestão em Trade Marketing, Vendas ou Marketing Comercial
- Experiência em gestão de equipes e projetos multidisciplinares
- Conhecimento em estratégias de canais físicos e digitais
- Experiência no setor de food service
Desired Qualifications
- Gerente de Trade Marketing estrategista
- orientador(a) de dados
- excelente capacidade de relacionamento com redes de unidades/franquias
- impulsionado(a) por resultados
- visão analítica apurada
- especialista em transformar estratégias de marca em performance de vendas no Ponto de Venda
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