Gerente de Marketing de Tostitos

Lead the end-to-end Tostitos brand agenda to drive sustainable growth through revenue, profitability, and market share acceleration. Develop and execute medium-to-long-term strategies, including annual operating plans, while managing brand performance against key equity, Nielsen, Kantar, and P&L KPIs. Guide Go-to-Market, pricing, and channel strategies, overseeing new product launches and translating regional positioning into locally relevant communication campaigns. Manage multifunctional teams, agencies, and partners, ensuring robust innovation pipelines and strict budget and schedule governance.