Generalist, Growth
On-siteAustin, Texas, United States
Job Summary
Own customer acquisition targets with clear accountability across a channel you select. Design and run structured growth experiments across the funnel to unlock step-change improvements. Translate performance data into decisions on what to double down on, fix, or shut down. Operate a high-velocity creative engine by working closely with design to develop, test, and scale winning creative. This role requires hands-on growth experience in early-stage or unstructured environments with a bias to move fast and start before being told. You will work across marketing, sales, support, product, and design as a lean, high-ownership team at Base, America's next-generation power company, where priorities shift quickly and everyone owns results.
Required Qualifications
- Hands-on growth experience with direct ownership of channels in a consumer or consumer-adjacent business
- Time spent in early-stage or unstructured environments
- Comfort with the ambiguity that comes with it
- Equal comfort in a dashboard, a creative brief, and a cross-functional standup
- A bias to move fast and start before you're told to
- A pull toward action over analysis
- A defined scope you build yourself rather than wait for
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