General Sales Manager - Stars and Stripes Harley-Davidson
On-siteLanghorne, Pennsylvania, United States
Job Summary
Oversee and manage the Sales Department (including Finance) at a Harley-Davidson dealership to ensure profitability in both new and used motorcycle sales and strong customer retention. Lead, coach, and motivate sales teams; set aggressive monthly goals; monitor CRM activity, log leads, and follow up with potential buyers. Develop and enforce a consistent sales process, provide training, conduct regular performance reviews, and drive cross-sell of P&A, memberships, F&I products, and service contracts. Lead daily sales meetings, analyze KPI variances, and implement corrective actions to maximize department performance and customer satisfaction.
Required Qualifications
- High School Diploma or equivalent or greater
- Five years’ progressive experience within the Sales Department of a motor vehicle dealership or comparable experience managing a sales organization
- Knowledge and experience with Harley-Davidson motorcycles and other products and services sold by the dealership, or the demonstrated ability to quickly learn them
- Excellent verbal and written communication skills
- Ability to work with CRM and inventory systems or learn them
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