General Sales Manager
On-siteLongmont, Colorado, United States
Job Summary
Oversee all sales operations and drive results by coaching the team on closing techniques and leading profitability initiatives. Manage showroom activities, maintain product knowledge, and ensure high Customer Satisfaction scores through metric analysis. Hire, motivate, and monitor performance across New and Used teams, Internet Sales, Finance Managers, and Service Drive Sales. Conduct daily and weekly training meetings, mentor reps on standard methodologies, and implement a CRM system to track prospective buyers. Establish delivery procedures, monitor execution, and guarantee service department introductions and appointment scheduling. Achieve forecasted goals for gross, net expenses, and key expenses on monthly and annual bases.
Required Qualifications
- Minimum two years of GSM experience with responsibility for the entire variable operation of a successful dealership
- Possess successful history of building and training a sales team, strong CSI scores and above average gross and net departmental profits
- Strong background in building showroom and internet traffic, SEO and SEM, direct mail and other traditional media
- Extensive background in leading a BDC department
- Some experience in Used Vehicle purchasing, merchandising and marketing
- Expertise in supervising the everyday efforts of desk managers and improving F/I income through mentorship and training
Desired Qualifications
- An ideal candidate will be in a current position of Sales management in a retail/public facing format; preferably automotive, but not that is not required with an appropriate track record of sales & management success in other industries
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