General Manager

Recruit, interview, and hire department managers, supervisors, and front-line team members while providing consistent accountability through training, coaching, and performance reviews. Execute lead and appointment-setting goals to hit financial targets, ensuring 50% guest conversion and 40% Ultimate Mix. Develop monthly membership, fitness, and operations plans to meet retention and revenue objectives, collaborating with department heads to establish priorities. Establish a safe, community-focused gym culture by walking the floor to collect member feedback, resolving elevated concerns on the spot, and monitoring gym appearance. Provide developmental coaching to direct reports, conduct regular team meetings to review performance, and ensure company policies and promotions are executed efficiently.