General Manager, Ads
$256,400–$342,300 year
On-siteSan Jose, California, United States
Job Summary
Define and implement the company-wide advertising strategy, aligning it with business goals, product roadmap, and market opportunities. Lead development of advertising partnerships with brands, agencies, DSPs, SSPs, and ad tech platforms while owning revenue targets, pricing strategy, and yield management. Collaborate with Product and Engineering to define requirements for new advertising products, personalization engines, and AI-driven targeting capabilities. Establish performance frameworks, KPIs, and real-time dashboards for ad revenue, user engagement, and ROI, guiding A/B testing and continuous optimization of creative formats and ad placement. Build, mentor, and scale a high-performing advertising organization, including sales, ad ops, partnerships, and strategy, while representing advertising in board-level discussions and investor relations.
Required Qualifications
- 12+ years of experience in digital advertising, media monetization, or platform strategy
- 5+ years in senior leadership roles
- Deep experience with partnering with Brands, Agencies and Ad Tech companies
- Experience running Retail Media Networks
- Strong track record of leading advertising strategy in tech-enabled companies (e.g., marketplaces, SaaS, mobile apps, streaming)
- An understanding of how to harness AI tools and machine learning technologies to optimize advertising performance and team efficiency
- Excellent executive presence, communication, and storytelling skills
- Commercially driven with a user-first approach
- Strategic and systems-oriented thinker
- Highly collaborative with strong executive influence
- Innovative, data-driven, and resilient in ambiguity
- Passionate about the evolution of the advertising landscape
Desired Qualifications
- MBA or equivalent business/strategy training preferred, but not required
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