Gaming and Esports Marketing Specialist

Marketing specialist for gaming/esports initiatives to position Red Bull as the number one brand in gaming. Responsibilities include supporting the vision through cross-functional collaboration with Communications, Content, and Field Marketing; developing and executing year-long content and gaming content strategy; planning and executing both Red Bull-titled and third-party tournaments; coordinating with Red Bull Players, streamers, and esports teams to highlight successes and create communications plans across Red Bull channels; building and nurturing relationships with gaming opinion leaders to turn them into Red Bull ambassadors; managing event activations from local to national scales (digital to offline); ensuring strong brand standards across media; collaborating with regional teams to implement regional gaming initiatives in relevant venues; maintaining a sustainable livestream agenda for Red Bull’s Twitch channel and contributing to Red Bull YouTube channels; developing ideas for influencer/content partnerships and maintaining regular contact with players to gather project ideas; expanding brand presence across leagues through partnerships; requiring 360-degree marketing experience in events, digital, and influencer marketing; proficiency with EDV tools (Word, Excel, PowerPoint); ability to manage budgets; native Turkish with fluent English; strong teamwork, communication, and creative collaboration skills.