FTC - Director, Insights & Measurement – Prime Video EU
On-site · London, England, United Kingdom
Job Summary
Director-level lead sought for OpenDoor/Prime Video EU, a 12-month fixed-term maternity-cover contract based in London. The role centers on driving AI-assisted measurement and title-level insights across the EU portfolio, owning and evolving a PCA framework, integrating paid media, brand lift, and creative signals, and delivering quarterly executive reporting. The Director will design, deploy, and evangelize measurement intelligence, leveraging AI agents (e.g., Brand Lift Study and Cultural Reflex Agent) and developing at least one new agent capability during the contract. Duties include translating complex signals into clear narratives for senior stakeholders, ensuring methodological rigour, partnering with Strategy & Planning to translate findings into actionable recommendations, and leading cross-functional collaboration across Marketing, Content, Creative, and Media. The position requires an ability to work within a matrixed, multi-regional organization, influence global priorities, and quickly onboard into an established programme.
Required Qualifications
- Demonstrable Director-level experience in advanced measurement, marketing effectiveness, or audience analytics, ideally within entertainment, content streaming, or a similarly complex media environment
- Deep expertise in multivariate analytical methods, with hands-on experience applying Post Campaign Analysis or equivalent dimensionality-reduction frameworks to real-world marketing problems
- Strong working knowledge of paid media measurement, Brand Lift Study design and interpretation, and creative effectiveness diagnostics, with the ability to integrate these signals into cohesive title-level narratives
- Active familiarity with AI agent frameworks and large language model applications in a measurement or analytics context — this role requires genuine hands-on engagement with AI tooling, not theoretical awareness
- Demonstrable experience building, deploying, or materially contributing to AI-assisted analytical tools, whether agent-based, automated reporting pipelines, or predictive modelling solutions
- Proven ability to translate analytical complexity into clear, executive-ready communication — written, verbal, and visual — without sacrificing intellectual rigour
- Experience working in or alongside matrixed, multi-regional organisations, with the ability to hold both local and global perspectives simultaneously and influence across both
- Familiarity with brand health measurement platforms and competitive intelligence tools, including YouGov BrandIndex, BAV, Brandwatch, or equivalent sources
- Strong commercial instinct, with a track record of connecting measurement outputs to meaningful investment and strategic decisions
- Experience leading, mentoring, and developing measurement or analytics talent across teams
- Proven ability to onboard quickly into an established programme and lead with full accountability from an early stage — given the fixed-term nature of this role, the ability to hit the ground running is essential
- BONUS POINTS: Experience with tentpole/event-level entertainment titles, social listening and cultural impact measurement, agentic AI solutions for real-time monitoring/synthesis, maternity cover experience
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