Freelance Social Media Specialist (China Market)
RemoteChina
ChinaRemoteContractMid LevelSmall
ContractMid LevelSmall
Job Summary
Create engaging social media content for Chinese platforms like Xiaohongshu and WeChat by adapting global campaigns to resonate with local audiences. Develop content ideas based on Chinese social media trends, cultural moments, and audience preferences while ensuring alignment with the brand voice. Use AI-powered tools for ideation, copy generation, and visual creation, and collaborate with regional teams to provide market insights. Work independently in a remote, fast-paced environment for 60 hours per month. Native-level Mandarin and strong English skills are required, along with proven experience localizing campaigns for the China market.
Required Qualifications
- Native-level Mandarin Chinese
- Strong English communication skills
- Strong understanding of Chinese social media platforms, especially Xiaohongshu (RED) and WeChat
- Proven experience creating content for Chinese audiences
- Strong understanding of Chinese internet culture, trends, and audience behaviour
- Experience localising global campaigns for the China market
- Comfortable using AI-powered tools such as: ChatGPT, Canva AI, Adobe Firefly, Adobe Express, Midjourney and DALL·E
- Comfortable creating simple social media visuals using Canva, Figma, Photoshop, or similar tools
- Able to work independently in a remote, fast-paced environment
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