Freelance Creative Strategist
HybridCape Town, Western Cape, South Africa
Job Summary
Develop insight-led campaign strategies and creative platforms by conducting audience, market, and cultural research. Translate business challenges into clear strategic recommendations while writing inspiring briefs and collaborating with creatives to develop integrated ideas. Support new business pitches through strategic thinking and presentation development, presenting recommendations to internal teams where required. Identify emerging trends relevant to client brands across technology, tourism, financial services, and FMCG sectors. This freelance, project-based role offers flexibility to work across diverse sectors and build long-term relationships with trusted strategists. Familiarity with AI tools for research and ideation is advantageous.
Required Qualifications
- 3–5 years' experience in creative strategy, brand planning or communications strategy within an agency environment
- Strong strategic thinking and problem-solving skills
- Excellent research, storytelling and presentation abilities
- Experience developing integrated campaigns across multiple channels
- A collaborative, proactive and adaptable approach
- Confidence working independently and managing multiple projects
Desired Qualifications
- Familiarity with AI tools such as ChatGPT, Claude or Perplexity to support research and ideation
- Confident using Canva, Google Slides, PowerPoint or Keynote to create compelling strategy presentations
- Comfortable developing mood boards, strategic frameworks and concept decks
- Strong understanding of social, digital and earned media
- Experience with insight or social listening platforms
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