Free People Digital Marketing Associate - Organic Search
On-sitePhiladelphia, Pennsylvania, United States
Job Summary
Lead SEO audits of existing blogs to refresh content for better organic traffic capture and AI citations. Conduct keyword research and mapping to optimize category pages and Product Detail Pages during seasonal shifts. Collaborate with the merchandising team to ideate new categories aligned with trends. Manage prompt submissions and tracking for Large Language Models to monitor brand representation in AI-generated search results. Perform quality assurance checks on blogs and category pages post-launch to ensure alignment with SEO best practices. Support the team with ad-hoc data pulls and reporting to inform performance recaps and future strategy. This role is based in Philadelphia, PA, and requires 2-3 years of marketing experience.
Required Qualifications
- Detail-Oriented: Able to catch the broken link or missing H2 tag that everyone else missed and can prioritize opportunities based on impact, seasonality, and business priority.
- Collaborative: Can translate SEO insights into actionable recommendations for cross-functional partners. You enjoy working with other teams to share findings and ensure SEO goals align with business priorities.
- Hard Skills: Working understanding of SEO/AEO best practices and tactics with the ability to refresh a piece of content for improved search engine capture.
- Previous experience: 2-3 years of experience in marketing
- A curiosity about organic search and digital marketing
Desired Qualifications
- Interest in fashion/retail: Preferred, with a positive attitude and passion for the Free People brand
- Experience with the following tools: Keyword research tools (e.g. SEMRush, Google Keyword Planner, Ahrefs, etc.)
- Experience with the following tools: Google Search Console, Google Analytics, Tableau or similar reporting tools
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