Fractional Senior Marketing Director
HybridSydney, New South Wales, Australia
Job Summary
Develop and execute a strategic marketing plan aligned with business objectives, leading integrated campaigns and demand generation initiatives. Translate goals into measurable strategies to strengthen brand positioning and improve awareness across target industries. Align marketing and sales teams to enhance commercial effectiveness while managing resources, budgets, and external agency partners. Oversee campaign performance and ROI, optimize operations, and establish scalable frameworks and governance. Coordinate cross-functional initiatives and collaborate with executives to develop long-term roadmaps, supporting organizational transformation following acquisitions. This part-time, independent contractor role requires 10–15 years of leadership experience, operates remotely up to 15 hours weekly, and does not require sponsorship. HelloKindred connects ambitious talent to flexible opportunities with trusted brands.
Required Qualifications
- 10–15 years of experience in executive marketing leadership or a comparable senior marketing role
- Proven experience leading strategic marketing functions within technology, SaaS, professional services, or related industries
- Strong background in brand strategy, positioning, and integrated marketing
- Demonstrated success developing and executing demand generation and lead generation strategies
- Experience aligning marketing and sales functions to improve commercial outcomes
- Experience managing marketing teams, agencies, and cross-functional stakeholders
- Strong understanding of marketing operations, governance, budgeting, and performance management
- Strong knowledge of SEO, digital marketing, paid media, and organic growth strategies
- Excellent stakeholder management, communication, and executive presentation skills
- Ability to balance strategic leadership with hands-on execution in a fractional capacity
- Experience working independently as an Independent Contractor
- Ability to provide a reliable remote working environment and use a personal laptop with secure remote system access
- Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship
Desired Qualifications
- Experience overseeing marketing transformation, organizational change, or post-acquisition integration initiatives is highly desirable
- Strong understanding of the Australian market, including local business practices and stakeholder engagement, is highly desirable
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