Fractional Sales Development Representative (SDR)
$18,000–$24,000 year
HybridColumbus, Ohio, United States
Job Summary
Research and source prospective clients against the ideal client profile using industry tools and LinkedIn, then enter and prioritize targets in the CRM. Lead initial outreach via email by writing, testing, and iterating multi-touch sequences with personalized hooks rather than generic scripts. Manage a CRM-based cadence across the long sales cycle, tracking engagement metrics and qualifying inbound replies to schedule discovery calls for leadership. Own ongoing CRM hygiene to ensure accurate, deduplicated records as prospects move through the funnel, while reporting weekly on pipeline performance and refining targeting criteria based on data. This fractional role supports MediaSource's new business pipeline during August–December 2026 with a flexible 8–12 hour weekly commitment.
Required Qualifications
- CRM expertise — top priority. Demonstrated hands-on skill running a CRM (e.g., HubSpot, Pipedrive, Salesforce or similar) as the system of record for prospecting: entering and organizing new prospects, managing pipeline stages, and keeping data clean as records move through the funnel
- 2+ years of SDR, business development, or growth marketing experience in a professional services or agency environment
- Proven track record researching and identifying right-fit prospects and running email outbound campaigns — not cold-call metrics
- Strong, clean writing; you can sound like a person, not a template
- Comfort with a long, relationship-driven sales cycle and the patience to nurture prospects over months, not days
- Self-directed — you'll be managing your own targeting, pipeline, and cadence with light oversight
- Preference given to local candidates open to occasional in-person meetings and touchpoints
Desired Qualifications
- Bonus: experience selling public relations, marketing, or communications services, or an understanding of how communications agencies pitch new business
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